Successes

Client Case Study3
E-Learning Site Operator

Tasks and Challenges

  • Enhancing WEB PR.
  • Distribution of information to foreign media.

Approaches

  • Discuss about PR tasks and plans in periodic meetings and execute.
  • Create media kit and press releases that best suit media interests.
  • Conduct interviews with internal staffs and create website content.

Results

  • Within 2 months of PR activities from the start, obtained a number of coverage in internet media including a large volume of reporter's experience note actually using the e-learning site.
  • Coverage on internet lead to a major increase in site traffic.

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